We organized strategic outreach to a key foreign government that had already stockpiled supplies of the client’s drug but was actively debating whether to meet pressing additional needs by authorizing local production of a generic equivalent. In consultations with key government agencies, the client emphasized its commitment to provide sufficient future drug supplies, coordinate closely with the government agencies, and discuss licensing the drug at a concessional rate for local manufacture.
We organized strategic outreach to a key foreign government that had already stockpiled supplies of the client’s drug but was actively debating whether to meet pressing additional needs by authorizing local production of a generic equivalent. In consultations with key government agencies, the client emphasized its commitment to provide sufficient future drug supplies, coordinate closely with the government agencies, and discuss licensing the drug at a concessional rate for local manufacture.
The client’s outreach strategy proved successful. The lines of communication it established allayed fears on both sides, enabled the foreign government to increase significantly its drug stockpile to counter the flu outbreak and laid the basis for licensing agreements for local manufacture that remain in effect today.